Maxim’s MX debutting their first ever digital menu board Nov, 2010 Hong Kong Maxim’s Group is the largest catering company in Hong Kong operating over 720 outlets, while serving more than 600,000 people every day. Their flagship store located at Central district after renovation has re-opened in Nov 2010. To give customer a brand new image on restaurant design and state of the art technology, maxims debuting their first ever digital menu board by choosing iSigange as their signage partner, the brand new digital menu board (iMenu) not only off load cashier workload so that they can focus on serving customers more efficiently, the eye-catching menu board also become the attraction point and draw more customers to try out their special design menu. Maxims also deploy iQueue – an innovative queuing system to manage their customer flow and keep customers well informed of when they will be serving.