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Café de Coral implemented the Digital Menu Board at their Taikooshing & Stanley Street store Apr, 2014 Café de Coral Group (SEHK: 0341) is one of the world’s largest publicly listed Chinese fast-food restaurant groups. They are principally engaged in operating quick-service (QSR) and specialty restaurant chains and have successfully diversified both vertically and horizontally into the institutional catering and food processing business. After almost half a century of development, Café de Coral Group is firmly established as a market leader in the Territory’s fast-food industry. Their operations now cover over 330 operating units in Hong Kong and some 120 outlets in Mainland China. To cope with their business expansion and brand name building, Café de Coral has appointed iSignage to design, build and implement the iMenu – digital menu board for their fast food restaurants, the new digital menu board is to replace the traditional menu board, so that changing daily menu can be done digitally and instantly. The newly launched digital menu board display attractive photos like real dishes. It can grab audience’s attention and indulge customers’ mind to feel more hungry and to eat, creating more business opportunities to the restaurants. Besides, the digital menu board is easy to operate by cashier or any front desk staffs, different menu items can be displayed at scheduled time. The front desk staffs can update the menu items at any time by just a few clicks, the digital menu board can also show the food items when it is sold out. The management of Café de Coral is very pleased with the new digital menu board and is planning to implement the system in their other stores. |